The NBA has had quite an offseason so far.
The league has seen several blockbuster offseason moves, including Jaylen Brown being traded to the Sixers, Giannis being traded to the Heat, LeBron leaving the Lakers and more. It's been an interesting time for those employed by the NBA, too.
According to a report from Sports Business Journal, the NBA is laying off dozens of employees, as it is undergoing a major reorganization when it comes to the league's media rights and structure.
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SBJ reported that the NBA is eliminating dozens of jobs as it looks to consolidate local media rights, while also creating NBA Europe.
“The changes today are a continuation of the strategy we announced in September, which will enable us to invest further — including in new positions and hiring — in key growth areas such as local media, programming and technology, the WNBA and the creation of a new league in Europe,” NBA commissioner Adam Silver wrote in an internal memo acquired by the outlet. “These new investments will best position us to achieve our key objectives, including a better understanding of our fans, improving the game and viewership, and driving global growth across our leagues.”
Details emerge from the NBA's layoffs
The layoffs come as a result of the NBA reworking its media rights picture, consolidating the local coverage of teams.
More jobs could come as a result.,
"In addition, the league is planning to launch a centralized hub for local broadcasts likely for the 2027-28 season -- housed perhaps by Google/YouTube -- and that could lead to new personnel, as well," SBJ reported.
"In his memo, Silver also mentioned the growth potential of the WNBA, along with programming and technology. So, together with NBA Europe and local media, all of those superseded the positions that were eliminated Wednesday.
"In September, the data and marketing departments had already been consolidated under the umbrella of the Global Partnership & Media department. So Silver’s memo implied these layoffs were the next progression."
The NBA is in the thick of its offseason, but the league continues to make headlines.
