The Masters isn't just the biggest golf event of the year on hype and viewership alone. The amount of merchandise being sold at Augusta National Golf Club - and only there - might make your head spin.
According to insider Joe Pompliano, the Masters is primed to do around $70 million in merchandise sales just this week. Over the course of seven days, that comes out to around $1 million per hour that the doors are opened and a whopping $277 in sales every single second.
Pompliano further noted that the seven-day total is going to be nearly triple what the Atlanta Braves baseball team did all of last year in its entirety. And there aren't even any online sales to boost the Masters' sales.
"The Masters will do about $70 million in merchandise sales this week. $10 million per day, $1 million per hour, $16,000 per minute, $277 per second. That's $25 million more in merchandise sales than the Atlanta Braves did all of last year — in just one week, with no online sales," Pompliano wrote on X.
Unreal and Unavailable
Golf fans admitted that while it is difficult to reconcile how much money things cost at Augusta, it's still impressive and a little bit hard to resist when you're there in-person.
"It is extremely difficult to walk in to the merchandise building and not spend $2k! You want to get merch for all the friends who didn't get to go. Plus you walk next to the building and ship it all home!" one user admitted.
"This is the highest retail ROI in sports. Out-selling the Atlanta Braves’ entire annual merchandise revenue in 7 days is not just 'elite;' it’s a monopoly," another remarked.
"It's exclusive to the event so it's prestige to buy something when you go," a third pointed out.
© Peter Casey-Imagn Images.
"So crazy. Masters Week is in a category of it’s own."
"$70M in merch is what happens when scarcity is the whole strategy."
As much as people like to criticize the Masters and Augusta National for some of their practices, it's hard to deny their effectiveness.
