When a clothing designer met a manufacturer of emergency services uniforms in Calgary back in 1976, nobody could have predicted the impact their collaboration would have on performance apparel. But that chance meeting sparked something special: Sunice, a brand that would spend the next 50 years redefining what athletes could expect from their gear.
“Reaching our 50th anniversary is a testament to the people behind this brand—our designers, partners, athletes and loyal customers who have believed in Sunice from the very beginning,” said Derek Faith, President of Sunice. “While we are proud of our history, what excites us most is the opportunity ahead.”
From the Slopes to the Fairways
Sunice made its name in the mountains. In 1982, just six years after its founding, the brand was selected to outfit Canada’s first Mount Everest expedition. When you’re climbing the world’s highest peak, your gear isn’t just about comfort. It’s about survival. That vote of confidence established Sunice as a serious player in technical outerwear.
The brand’s reputation continued to grow. By 1988, Sunice had become an Official Supplier to the Winter Olympics, cementing its status as a leader in cold-weather performance gear. The company returned to the Olympic stage in 2010, once again proving its ability to deliver when the stakes are highest.
But Sunice wasn’t content to stay in the snow. In 1992, the brand introduced a golf line built on the same philosophy that made its ski wear legendary: quality protection through consistently warm, breathable, light and durable materials. It was a natural evolution for a company that understood how weather affects performance.
Championship Pedigree
The golf world took notice. In 2013, Sunice was named Official Outerwear Provider for both the U.S. Solheim Cup and International Presidents Cup teams. Captain Nick Price was so impressed that he brought Sunice back for the 2015 and 2017 Presidents Cup events.
Today, more than 60 PGA and LPGA professionals choose to wear Sunice. And here’s the thing that makes the company particularly proud: these athletes aren’t paid endorsers. They wear Sunice because they trust it to perform when it matters most.
That organic endorsement from the world’s best golfers speaks volumes about the brand’s commitment to innovation and quality. When professionals who can wear anything choose your gear, you’re doing something right.
Innovation That Matters
Sunice has never been satisfied with good enough. In 2006, the brand introduced golf’s most effective multi-layer performance system, designed not just to protect golfers from the elements but to help them perform at their best regardless of conditions.
The company continues to push boundaries with proprietary fabrics and performance-driven designs. Technologies like Zephal Elite for waterproof protection, Element Shield for weather resistance and advanced thermal systems keep athletes comfortable and focused on their game, not their gear.
“Perform Without Limitations” isn’t just a tagline for Sunice. It’s been the guiding philosophy since day one, shaping the brand’s approach to fabric technology, climate-adaptive design and enhanced mobility.
Looking Forward
As Sunice enters its next chapter, the focus remains on relentless progress. Upcoming collections will feature advanced proprietary fabrics and new performance-driven designs that reinforce the brand’s mission to help athletes push boundaries and maximize every experience.
The company’s commitment to quality, innovation, versatility and value has earned it a place in some of the world’s finest golf facilities. From Montreal to courses around the globe, Sunice has become a trusted name among serious golfers who demand performance from their apparel.
Fifty years is a significant milestone, but for Sunice, it’s just the beginning. With a legacy built on technical excellence and a future focused on innovation, the brand is positioned to define the next 50 years of performance apparel.
For athletes and outdoor enthusiasts who refuse to let weather dictate their plans, Sunice remains the go-to choice. Because when your gear is designed to handle Mount Everest and trusted by the world’s best golfers, you know it can handle whatever conditions you face.