Indiana Fever guard Sophie Cunningham is quickly becoming a household name, and not solely for her three-point shooting.
She’s developed a large fanbase for her passionate and physical defense of teammate Caitlin Clark, who has been involved in several physical fouls throughout the 2025-26 season.
Cunningham is also an outspoken political activist who has embraced all that comes with taking public stands on current events. But don’t let any of that distract from the reality that she’s been immensely valuable for the Fever, who seek their third consecutive playoff appearance.
Here’s a closer look at Sophie Cunningham’s career earnings and achievements:
Sophie Cunningham’s Net Worth and Career Earnings in the WNBA
Celebrity Net Worth values Cunningham’s net worth at roughly $3 million.
According to Spotrac, her WNBA on-court career earnings have surpassed $1.33 million since entering the league in 2019. Her $665,000 base salary in 2026 is nearly double what she earned over her first seven seasons.
Phoenix selected Cunningham in the 2019 draft’s second round, and she signed a standard four-year deal worth almost $190,000. She inked a one-year, $75,000 extension in January 2022, and the Fever gave her a two-year, $304,500 deal the following February.
Cunningham signed a one-year, $100,000 extension in September 2024, but the Mercury traded her to Indiana five months later as part of a four-team deal.
Sophie Cunningham’s Notable Endorsements
Jaime Valdez-Imagn Images
According to Booking Agent Info, Cunningham has at least nine active endorsement deals as of August 2026.
Most recently, she began working with the European Wax Center in 2026, and she earned an Arby’s endorsement deal in summer 2025.
Cunningham is also among the WNBA players who have an endorsement deal with adidas, a group that includes Kelsey Plum, Candace Parker, Aliyah Boston, and Satou Sabally.
Sophie Cunningham's Growing Media Presence
Cunningham boasts over 8 million followers across her personal social media accounts on Instagram, TikTok, X, and Facebook, likely adding some monetization to her bottom line.
Her "Show Me Something" podcast, which began in 2025 and is co-hosted by reality star West Wilson, has surpassed 60,000 subscribers on YouTube. It is produced by Colin Cowherd's media company, The Volume, and features Hard Rock BET as a presenting sponsor.
In 2026, Cunningham also became a Sports Illustrated Swimsuit model and joined USA Network as a WNBA studio analyst and contributor.
Sophie Cunningham’s Career Achievements
Originally from Columbia, Missouri, Cunningham grew up playing basketball and volleyball. She even served as her high school football team’s kicker at one point, making two of her four field goal tries.
She signed with the University of Missouri, receiving SEC Freshman of the Year honors after averaging 14 points, 5.8 rebounds, and 3.0 assists. She remained a mainstay in the Tigers’ lineup in the pre-transfer portal era and earned first-team All-SEC nods in each of her final three seasons.
Cunningham primarily came off the bench as a rookie, averaging 3.1 points in over 12 minutes. It wasn’t until 2022 that she became a full-time starter, recording 12.6 points and 4.4 rebounds over 28 games. She was a steady and capable starting guard throughout her time in Arizona.
Cunningham transitioned into a sixth-woman role after being traded to Indiana, averaging 8.6 points on a career-best 46.9% shooting in 30 games (13 starts) in 2025.
