Ole Miss Rebels running back Kewan Lacy has become one of the most recognizable faces in college football. His On3 NIL valuation of $1 million is the second-highest of any running back, just behind the Missouri Tigers' Ahmad Hardy ($1.1 million). It's also the second-highest among any of the Rebels, following quarterback Trinidad Chambliss ($1.6 million).
He has cashed in on a handful of exciting off-field opportunities. The running back has already revealed NIL partnerships with The Gld Shop and Wingstop. However, before his third season at the collegiate level and second with Ole Miss, Lacy continues to build his personal brand.
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On Wednesday, Lacy announced a new NIL collaboration with Q-Collar. It's a device that can be worn around the neck by athletes, designed to help "better protect the brain from repetitive head impacts."
"This game means everything to me," he wrote via an Instagram post. "That’s why I’m doing everything I can to stay on the field. I’m excited to partner up with @qcollarofficial this season to help protect my most important asset, my brain, so I can play at 100% all season long. Join me now and Collar Up! #QCollar #CollarUp #Q30Partner."
With yet another NIL partnership announced, Lacy is focused on the 2026 college football season. He and the Rebels are coming off a disappointing Fiesta Bowl loss last year, which kept them from a national championship appearance.
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Last season, though, the Dallas, Texas, native rushed for 1,567 yards and 24 touchdowns on 306 carries. Now under new head coach Pete Golding, Ole Miss has the sixth-best odds (+1100) of winning the SEC, according to DraftKings.
