Tom Brady was already certified as an all-time great after winning six Super Bowls in his 20 years with the New England Patriots, but his status was further cemented after leading the Tampa Bay Buccaneers to a championship in 2020, giving him his seventh Super Bowl — more than any other NFL franchise.
Brady, who ended his career with three regular-season NFL MVP awards, five Super Bowl MVP awards, six All-Pro selections and 15 Pro Bowl selections, has tried to stay just as productive in retirement as he was on the gridiron. The Junipero Serra High School graduate signed a 10-year deal with Fox Sports as the lead NFL analyst, has a minority stake in the Las Vegas Raiders and the WNBA's Las Vegas Aces and owns a stake in CardVault.
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Along with investments in Delta Air Lines, TB12 and Ferrero, Brady began a partnership with the commerce platform Gopuff in 2024. After already launching an exclusive snack line, "GOAT Gummies," with Gopuff, Brady announced further collaboration between the two on Monday.
Brady took to social media to announce the new "Good Nut" coconut water line. The coconuts are sourced from Vietnam, and the drink offers an alternative to high-sugar sports drinks. The flavors are Original Coconut Water, Chocolate Coconut Water and Sparkling Coconut Water.
In an Instagram post, Brady shared a video highlighting the new product. The skit involves Brady being on the phone with a friend who asks whether he is launching another celebrity seltzer brand. When Brady responds that it is his own coconut water brand, he is asked what it is called. The skit continues with Brady ignoring the question about the name while focusing on where it is made.
"I'm launching a brand-new coconut water," Brady responds to the caller in the skit. "It's actually really good. So, we called coconut farmers in Vietnam for this one, which, when you care about ingredients, is kind of a huge deal ... when you have a product this good. It doesn't matter what it's called, OK?"
"Certified organic. No added sugars," Brady wrote in the caption. "Premium coconut water by Gopuff & Tom Brady. Available in three delicious, all-natural flavors, including the only certified organic chocolate coconut water. Exclusively on Gopuff. Tag a friend who needs a Good Nut 🥥👇"
Brady is expected to be on call for the Washington Commanders-Philadelphia Eagles game in Week 1 as the lead analyst for FOX.
