Terry Bradshaw is preparing to give fans another opportunity to meet him as he gets ready to release his first memoir in more than two decades.
The Pro Football Hall of Famer has remained a familiar face to NFL fans long after his playing career ended. Bradshaw spent his entire 14-year career with the Pittsburgh Steelers, winning four Super Bowls before becoming one of the most recognizable personalities in sports broadcasting. He has been a fixture on “Fox NFL Sunday” since the program debuted in 1994.
With the NFL season just days away, Bradshaw shared an update on an upcoming appearance tied to his new book, “Looking for Terry.”
Kirby Lee-Imagn Images
Panache Saint Jo announced that it will host a book signing with Bradshaw on Friday, Oct. 23, and the NFL legend reshared the announcement on his Instagram Story.
The event will take place at Panache in Saint Jo, Texas, a location Bradshaw is already familiar with. He appeared at the store in October 2025 for a signing of The Bradshaw Family Cookbook, drawing a large crowd of fans.
According to Panache, books will be available for purchase in-store, with more details about the signing expected to be announced later. Fans have also been asked to bring only copies of Bradshaw’s memoir, as he will not be signing memorabilia or other items.
Panache also acknowledged the long lines during Bradshaw’s previous appearance and said it is working on a system to make the upcoming event run more smoothly.
Looking for Terry is Bradshaw’s first memoir in more than 20 years and is scheduled for release Oct. 13 through Harper Select. The 272-page book explores his football career, broadcasting life, public persona and more personal experiences.
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