Although the Buffalo Bills failed to make Super Bowl LX at Levi's Stadium, fans should expect to see Josh Allen's wife, actress and singer Hailee Steinfeld, in some capacity this Sunday.
Steinfeld, who was featured in critically-acclaimed film "Sinners," will be shown in a Super Bowl spot for State Farm. This commercial also features Keegan-Michael Key, Danny McBride and popular girl group Katseye. Basically, Key and McBride try to convince Steinfeld that their agency, Halfway There Insurance, is as good as State Farm. It doesn't take long for their plan to backfire.
On the bright side, fans are treated to a rendition of Bon Jovi’s "Livin’ On A Prayer" in this Super Bowl commercial.
"It is working multi-generationally, because you’re talking about an anthem everybody knows," Key said, via USA Today. "It’s a perfect song because it’s one of the few songs where everybody in our society knows the song. It hits with Hailee, with Katseye, with me and Danny and with the song. It’s a really well-wrought concept."
© Melina Myers-Imagn Images.
While this commercial has what it takes to be a real winner on Super Bowl Sunday, some fans have decided to use it as an opportunity to mock Allen's lack of championship rings.
"Josh Allen’s wife really made it to the Super Bowl before he did," one fan wrote.
"Hailee two SB appearances before Josh Allen can even win an AFC championship," a second fan said.
"This the only way someone in this couple is gonna make a Super Bowl appearance," another fan declared.
New era for the Bills.
Following their divisional round playoff loss to the Denver Broncos, the Bills fired longtime head coach Sean McDermott. It wasn't long before they promoted offensive coordinator Joe Brady.
"I’m very looking forward to Joe and everything that entails with him becoming the head coach, and guys getting behind him and rallying behind him and understanding his vision, because I do believe in it," Allen said, via Bills Wire. "I do believe in what he had talked about in his meetings, what he’s talked about really the last few years that he’s been in the quarterback room with just the mindset that he has, the togetherness being ‘you with us.’ I can go on and on about how good of a coach I think Joe is, but he’s also a great human being. He’s a family man, he’s a leader. And I think that our guys will respond positively to this."
The Bills are hoping Brady can take the franchise to the Super Bowl. Anything less than that will be considered a failure in large part because the team has a superstar quarterback in Allen.