It has been an eventful year for Sophie Cunningham both on and off the court. The veteran guard has enjoyed one of the best seasons of her career, averaging 9.3 points, 2.4 rebounds and 1.3 assists. She is also shooting 42.9% from deep, making her one of the WNBA’s most efficient three-point shooters. Her production has helped the Indiana Fever climb to 17-10, good for fifth place in the WNBA standings entering the All-Star break.
Cunningham has also been one of the league’s biggest personalities due to her outspokenness and social media presence. She continues to make headlines, including becoming a viral sensation following her finger-pointing gesture towards DeWanna Bonner.
USA TODAY Network via Reuters Connect
Her growing profile has translated into endorsement opportunities, including the release of her first player-exclusive Adidas basketball shoe, the Crazy Energy “Sophie Cunningham” PE.
Cunningham’s popularity scored her another major milestone on Friday. As of 10 a.m. ET, Cunningham’s Adidas Crazy Energy PE had completely sold out in both men’s and women’s sizes on Adidas’ website, an impressive feat for the Fever guard’s first player-exclusive release.
Cunningham was quick to thank fans after the news broke, posting a heartfelt message on X.
“you guys really showed up! nothing but genuine love for yall💕”
Cunningham’s relationship with Adidas dates back to 2022, and she has become one of the brand’s most recognizable WNBA athletes.
The 29-year-old appeared in multiple marketing campaigns before earning her own player-exclusive colorway. While the Crazy Energy PE is not a signature shoe, its immediate sellout speaks volumes about Cunningham’s growing marketability and her ability to connect with basketball fans all over the world.
