While plenty of fans watched Bad Bunny's perform at Super Bowl LX, millions of Americans tuned in to watch the "All American Halftime Show" from Turning Point USA.
Turning Point USA announced in January that it would have Kid Rock headline its "All American Halftime Show" on YouTube. The 55-year-old singer shared the spotlight with Gabby Barrett, Lee Brice and Brantley Gilbert.
“The All-American Halftime Show is an opportunity for all Americans to enjoy a halftime show with no agenda other than to celebrate faith, family, and freedom,” Turning Point USA spokesman Andrew Kolvet said. “We set out to provide an entertainment option that will be fun, excellent, and exciting for the entire family while millions are gathered together for the big game. These performers will deliver exactly that, and we can’t wait to watch the incredible show they’re about to put on. We know millions around the country will be watching too.”
Right before the Super Bowl kicked off Sunday night, Turning Point USA announced that it'd be unable to stream "All-American Halftime Show" on X due to licensing restrictions. And yet, viewership numbers were still pretty impressive.
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What was the final count for Turning Point USA?
Ryan Glasspiegel of Front Office Sports said the "All American Halftime Show" had over 5 million concurrent views on the Turning Point USA and Charlie Kirk YouTube pages.
"Pretty sure Kid Rock is lip synching. Nevertheless, it’s a well produced show I think it has peaked around 6 million views between those two YouTube feeds," Glasspiegel said. "You start accounting for multiple viewers per screen and the TPUSA halftime show was genuinely disruptive."
The final viewership numbers should be made available in the coming days. Make no mistake though, Turning Point USA had quite the audience on Super Bowl Sunday.