Braun Strowman is headed to Netflix.
The former WWE Universal Champion, whose real name is Adam Scherr, has been announced as one of 13 contestants on Celebrity Million Dollar Secret, a new celebrity edition of Netflix’s reality competition series Million Dollar Secret.
Netflix announced the cast Wednesday, September 23, describing Scherr as a “pro wrestling icon.” The series will premiere in 2027, although an exact release date has not yet been announced.
Getty Images
Who Else Is on Celebrity Million Dollar Secret?
Netflix.com
Strowman joins a 13-person celebrity cast that includes Olympic figure skater Adam Rippon, podcaster Brianna LaPaglia, comedian and actor Bridget Everett, host Chelley Bissainthe, reality TV personality Chloe Veitch, comedian Chris Redd, Selling Sunset star Christine Quinn, actor David Arquette, Perfect Match star Dom Gabriel, The Office actress Melora Hardin, comedian Phoebe Robinson, and Summer House star West Wilson.
Arquette gives Strowman some familiar company. The actor famously crossed into professional wrestling and won the WCW World Heavyweight Championship in 2000.
What Is Celebrity Million Dollar Secret About?
Hosted by Peter Serafinowicz, Million Dollar Secret begins with one contestant secretly receiving $1 million. That player must keep their identity hidden while the other contestants attempt to determine who has the money and eliminate them from the competition. The celebrity version will follow the same basic format.
The Netflix appearance continues Strowman’s move into entertainment outside WWE. He was released by WWE in May 2025 after his second stint with the company, ending a run that included the Universal Championship, Intercontinental Championship and two reigns as Raw Tag Team Champion.
