Cameron Boozer and the No. 1 Duke Blue Devils finished out the 2025-26 college basketball regular season on an eight-game winning streak, moving to 29-2 and 17-1 in ACC play aftertaking down the Caleb Wilson-less No. 17 North Carolina Tar Heels 76-61on Saturday. Now, Duke will look for a second-straight ACC championship before the NCAA tournament begins.
Boozer, in his freshman season, has arguably been the best player in all of college basketball. The 6-foot-9 forward out of Miami, Florida, has averaged 22.7 points, 10.2 rebounds and 4.1 assists per game, all of which lead the team. He has done this while playing alongside his brother, Cayden, at his father Carlos' alma mater.
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During his time in Durham, Boozer has also secured NIL partnerships with major brands, including Jordan Brand, Leaf Trading Cards, 2K Sports and Crocs. And according to On3, his NIL valuation sits at $2.2 million, the 15th highest among all college athletes. But Boozer wasn’t done there.
On Monday, Boozer, along with his brother, announced his latest NIL partnership, teaming up with Samsung to appear in new advertisements set to air around March Madness. The TV spots will "showcase how the new creative capabilities and built-in Privacy Display1 make Galaxy S26 Ultra the perfect companion for navigating life on the court, in the classroom, and across campus."
"Yes, sir… we’re teaming up with Samsung to introduce the newest player in their lineup, Galaxy S26 Ultra," Boozer wrote on Instagram. "Tune in to see how Privacy Display and Galaxy AI give us the edge in everyday life. #SamsungPartner #GalaxyS26Ultra @samsungmobileusa."
Boozer and Duke will be back in action in the ACC Tournament quarterfinals on Wednesday at 7:00 p.m. ET, facing the winner of No. 8 seed Florida State vs. No. 9 seed California.
