Dak Prescott wasn’t a first-round pick — or even a second-round selection.
The Dallas Cowboys selected Prescott with the 135th overall pick in the fourth round of the 2016 NFL draft, initially intending for him to develop behind veteran quarterback Tony Romo.
But after Romo suffered a back injury during the preseason, Prescott quickly moved up the depth chart and was named the Cowboys’ starting quarterback.
Since then, Prescott has established himself as one of the NFL’s highest-paid quarterbacks, earning hundreds of millions of dollars through NFL contracts while building a lucrative portfolio of endorsement and business partnerships.
Dak Prescott’s Net Worth
Prescott’s net worth is approximately $90 million, according to Celebrity Net Worth.
His wealth received a significant boost after he signed a four-year, $240 million contract extension with the Cowboys in September 2024. The deal included an $80 million signing bonus and $231 million in guaranteed money.
Prescott also earns millions of dollars annually away from the football field through endorsement partnerships with major brands, including Adidas, Campbell’s, and Pepsi.
Dak Prescott’s Notable Endorsements
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As the starting quarterback of the Cowboys, one of the NFL’s most recognizable franchises, Prescott has developed a diverse endorsement portfolio.
He is estimated to earn approximately $10 million to $12 million annually from off-field endorsements. His partnerships have included:
- Adidas
- Albertsons
- AT&T
- Beats Electronics
- Bud Light
- Campbell’s Chunky Soup
- Citi
- Dick’s Sporting Goods
- DIRECTV
- Electronic Arts (EA)
- Lowe’s
- New Era
- Nike
- Oikos
- Panini
- Pepsi
- 7-Eleven
- Sleep Number
- Sony
- Topps
Prescott also has a significant stake in four Walk-On’s Sports Bistreaux restaurants in Texas, adding another component to his business portfolio.
Dak Prescott’s NFL Contract Details
Prescott signed a four-year, $240 million contract extension with the Cowboys in September 2024, making him one of the highest-paid quarterbacks in NFL history.
The contract carried an average annual value of $60 million and included $231 million in guaranteed money.
According to Spotrac, the key terms of Prescott’s contract include:
- Total contract value: $240 million
- Total guaranteed money: $231 million
- Fully guaranteed at signing: $129 million
- Average annual value: $60 million
- Signing bonus: $80 million
All of Dak Prescott’s NFL Contracts
Prescott’s 2024 mega-deal was the fourth major contract of his NFL career, including a season played under the franchise tag.
- 2016 Rookie contract: 4 years, $2.7 million
- 2020 Franchise tag: 1 year, $31.4 million
- 2021 Contract extension: 4 years, $160 million
- 2024 Contract extension: 4 years, $240 million
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