When Marketing Meets Music
Bradley Wright never set out to become golf’s resident rock star. The bestselling novelist from Lexington, Kentucky, was simply trying to market his apparel company, Rare Breed Golf, when a partner suggested he put his knack for parody songs to work. What started as a marketing strategy has exploded into something much bigger.
“Honestly, I feel like music goes with everything, and I’ve always had a knack for putting together fun songs,” Wright says. “When I started my apparel company, I knew the difference between a great brand and a lost one is marketing.”
That instinct has paid off. His channels have taken off, with the golf community embracing his unique blend of humor, music and relatable frustration with the game. Sometimes inspiration strikes from a commercial. Other times, it’s just a buddy saying something on the course. “We look at each other and we’re like, ‘gotta make that song!’” Wright explains.
The Creative Process
Don’t expect tales of glamorous recording studios or elaborate production setups. Wright’s process is refreshingly straightforward and grounded in his day job as a writer.
After finishing his writing duties for the day, he sits down and scrolls through an “all-time great” song list. When something sparks a memory or an idea, he gets to work. First come the lyrics, which Wright says is the easiest part, thanks to his novelist background. He looks for angles that match the song with something golfers will relate to, usually the universal experience of being terrible at golf.
“Most of the time, that is the fact of just how bad I am at golf,” he admits. “I feel like most of us are, so that is a theme I stick to often.”
After nailing down the lyrics, he finds the music, records the song (his favorite part), shoots the video and edits everything together. The whole process typically takes an hour to an hour and a half, though difficult songs can take longer. Then it’s off to the world.
The Response That Changed Everything
The reactions have been overwhelming in the best way possible. People love hearing their favorite music reimagined around their favorite game and the shared pain of playing it poorly.
“Entertaining and making people laugh has always been my favorite thing to do,” Wright says. “So when people comment that I bring a smile to their face every day, and that they look forward to my songs when they open their apps, that is what makes it all so fun.”
Golf brands have started reaching out for collaborations, setting up what Wright promises will be “a really fun year” in 2026. But the most surprising development? Requests to perform live.
“That I didn’t see coming,” he admits. Golf courses, charity events and golf shows have been flooding his DMs. “I don’t see myself as a performer in that way, so I haven’t committed to anything yet.”
Respecting the Game While Poking Fun
Wright doesn’t take his game seriously, which makes it easy to poke fun at it. But he’s careful to respect golf’s traditions, even as he acknowledges they’re changing.
“I believe that YouTube golf has ushered in a new era of golf,” he says. “Bringing personalities to the forefront instead of just a buttoned up group of amazing pros doing things we mere mortals could never do.”
When it comes to the actual songs, Wright stays close to the rhythm and cadence of the originals. He’s also pretty good at impressions, so when possible, he mimics the original artist’s voice to honor what made the song great to begin with.
What’s Next
Wright’s first priority remains getting exposure for Rare Breed Golf, which will make its first big push this spring. That means more golf content filmed on the course.
He’s signing with a rep to help navigate opportunities, and they’ve already discussed commercials for beer, automotive and golf club manufacturers. “I feel like parodies are used a lot in national brand campaigns and I think I’m a good fit for that,” Wright says.
He’s also developing new series for his channels that will get him in front of the camera without singing, giving fans a chance to see more of his personality beyond the parodies.
For now, Wright is focused on continuing to grow and entertain. And if his trajectory so far is any indication, the golf world hasn’t seen anything yet.