Bad Bunny will headline the Apple Music Super Bowl LX Halftime Show, one of the most-watched moments of the year. While some fans tune in for football, others wait all night for the music. This year’s performance is expected to draw major attention.
The halftime show takes place during Sunday's Super Bowl. Kickoff is set for 6:30 p.m. ET, which means the halftime show should begin around 8 p.m. ET. The exact time depends on the length of the first half.
Bunny will perform at Levi’s Stadium in Santa Clara, California. The game features the Seattle Seahawks against the New England Patriots. The show will air live on the same broadcast as the game (NBC, Peacock).
Super Bowl halftime usually lasts 25 to 30 minutes, including stage setup and removal. The musical performance itself is much shorter. Most artists perform between 12 and 15 minutes. Recent shows have followed that same format.
Bad Bunny, whose real name is Benito Antonio Martinez Ocasio, is a six-time Grammy winner and a global star in Latin trap and reggaeton. His latest album 'Debí Tirar Más Fotos' won Album of the Year at the 2026 Grammys.
Speaking about his performance during the Apple Music Halftime Show interview, Bad Bunny said he plans to focus on enjoying the moment.
"I want to think that it’s just 13 minutes of doing something that I love," Bad Bunny said.
This will be his first time headlining the Super Bowl halftime show alone. He previously appeared during the 2020 Super Bowl performance with Shakira and Jennifer Lopez.
Interest in the Bad Bunny's performance is high for several reasons. He is the first mostly Spanish-language artist to headline the event. Supporters see it as a cultural milestone.
For fans, the wait ends once halftime arrives.