Bad Bunny's Super Bowl 60 halftime show officially made NFL history on Monday.
That's what Roc Nation and the league are saying, anyway. According to the NFL, Bad Bunny's Super Bowl 60 halftime show received more than 4.1 billion views during the first 24 hours of the performance. Bad Bunny performed at halftime of Super Bowl 60 on Sunday, February 8, at Levi's Stadium in Santa Clara, California. The Seahawks topped the Patriots, 29-13, in the final NFL game of the year.
Roc Nation, which partnered with the NFL to help produce the halftime show, tweeted out the historic news on Monday afternoon.
"Bad Bunny Sets Global Viewership Record for Most-Watched Super Bowl Halftime Show Performance of All-Time," Roc Nation announced, in a post shared by the NFL's official account on X.

© Cary Edmondson-Imagn Images.
Is that really how many people watched, though?
There are roughly 8 billion people living on Earth. If Bad Bunny's halftime show received 4.1 billion views, that would mean more than 50 percent of the Earth's population tuned in. That's unlikely.
However, the tracking stats are likely a bit misleading, as people could watch multiple times on social media. Social media apps will often count something as a "view" even if you just scroll past it.
NFL fans are officially questioning the number
"Nobody believes 4 billion people watched this. Let's get real, here. 1.5 billion watch the World Cup Final," one fan wrote.
"So a person who watched the halftime show live, but then rewatched it on Youtube after the game, and liked an official nfl halftime post, counts as 3 views even though it’s just 1 person," another fan pointed out.
"4 billion? This gotta be a joke," one fan added.
"Haha…why did it take almost a month to get these numbers," one fan added.
How many people do you think have actually watched Bad Bunny's Super Bowl 60 halftime show?
