NFL Commissioner Roger Goodell said that Bad Bunny's Super Bowl LX Halftime Show would unite people — and based on numbers released by Roc Nation, that appears to be exactly what happened. His show served as the intermission during the matchup between the New England Patriots and the Seattle Seahawks, with the Seahawks emerging victorious.
The Puerto Rican artist’s selection for the highly anticipated show sparked widespread discussion. Some critics protested, while others organized an alternative performance, claiming that a musician from an opposing political viewpoint staged their own show.
Even President Donald Trump criticized the selection of the “King of Latin Trap.”
"I'm anti-them. I think it's a terrible choice. All it does is sow hatred. Terrible," Trump said in January.
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Goodell stood by Bad Bunny who performed an all-Spanish set.
“This platform is used to unite people and to bring them together through creativity and talent,” he said.
“I think artists in the past have done that. I think Bad Bunny understands that, and I think he’ll deliver a great performance.”
Bad Bunny indeed drew millions of viewers. His show garnered 128.2 million viewers on YouTube, dwarfing Turning Point USA’s 2026 “All-American Halftime Show,” which attracted between 5 and 6.1 million concurrent viewers.
That was not all. According to Roc Nation, the Puerto Rican artist’s performance generated 4.157 billion worldwide views within the first 24 hours. This figure includes U.S. and international broadcast audiences, as well as views across digital platforms such as YouTube and other online properties.
Roc Nation stated that this marks the highest viewership in Super Bowl Halftime Show history.