The Backstreet Boys already have their sights set on Super Bowl 61 at SoFi Stadium.
Although the product on the field for Super Bowl 60 wasn't exactly a nail-biter, Bad Bunny put together quite a halftime show for the fans at Levi's Stadium. His performance on NBC averaged 128.2 million viewers, according to Nielsen’s Big Data + Panel rating system.
Not only did Bad Bunny's halftime show generate over 4 billion social views in the first 24 hours, he broke a Super Bowl record on YouTube that was previously held by Shakira and Jennifer Lopez. Additionally, he generated record views for Telemundo.
“Telemundo averaged 3.3 million viewers, marking the most-watched Super Bowl in U.S. Spanish-language history,” Alex Sherman of CNBC said. “Telemundo’s audience peaked during the halftime show, with an average of 4.8 million viewers – the most-watched Super Bowl halftime in Spanish-language history.”
So how will the NFL follow up that act from Bad Bunny? Apparently, the Backstreet Boys want to headline next year's show for Super Bowl 61.
AJ McLean of Backstreet Boys had this to say: "Let's make it happen."
© George Walker IV / USA TODAY NETWORK via Imagn Images.
Who'll headline the halftime show?
FanDuel Sportsbook has Cardi B and Miley Cyrus as the top options for next year's halftime show. NFL fans, however, voted for Taylor Swift in a VegasInsider.com poll this week.
“According to a poll of 3,000 NFL fans, Taylor Swift is the most wanted headliner for the 2027 Super Bowl halftime show,” a spokesperson for VegasInsider.com said. “Not only is Taylor Swift the overall top choice, but she also ranks as the #1 pick in the most U.S. states (22 states), the most NFL fandoms (13 NFL fanbases), and she also leads among both male and female respondents. Additionally, over the last four years we have been conducting the Super Bowl halftime show survey, Taylor Swift has been named the most wanted headliner every single year, showing that demand for her to perform isn’t fading. Rounding out the top three most wanted halftime show headliners for 2027 are British artists: Elton John – who has surprisingly never headlined before – in the second spot and Adele at No. 3.”
NFL commissioner Roger Goodell has already said that he'd love to eventually have Swift perform at the Super Bowl.
“We would always love to have Taylor play,” Goodell said in September 2025. “She is a special, special talent, and obviously she would be welcome at any time.”
The NFL will most likely wait until the fall to pick its next halftime performer.