The Air Jordan 4 "Pure Money" is a must-have in any sneakerhead's rotation. All-white, chrome accents, and zero distractions — it's clean, crisp, and goes with everything. Almost a decade later, most sizes sit well above retail. A size 12 on StockX is going for around $1,200. That kind of appreciation only happens when a shoe earns its place as a wardrobe essential and never loses it.
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Air Jordan 4 'Pure Money': Release Details, Price, and Where to Buy
Originally released in 2006 and brought back in 2017 with upgraded materials.
- Release Date: May 13, 2017
- Retail Price: $190
- Style Code: 308497-100
- Colorway: White/Metallic Silver-Pure Platinum
- Sizing: Full family sizing
- Materials: White leather upper, chrome eyelets, metallic silver Jumpman
- Where to Buy:StockX, GOAT, Flight Club
How Do You Keep White Jordans Looking Fresh?
White 4s are a commitment. The leather is forgiving but mesh side panels collect dirt fast. Remove laces and insoles first, dry-brush loose dirt with a soft-bristle brush, then clean with warm water and mild dish soap. Skip the washing machine — it weakens glue and warps shape.
For mesh netting, go gentle with circular motions. Wipe excess with a microfiber cloth and air dry at room temperature — never direct heat. A protectant spray after cleaning keeps the white looking icy longer. If you're investing Air Jordan 4 "White Oreo" money or Pure Money money into white 4s, protecting the investment is part of the game.
A shoe this clean shouldn't just sit in the box — but it should come home looking the way it left.